In this session we will discuss how a strong organizational strategic plan can be used to develop and execute a fundraising plan with goals that are both relevant and achievable. Fundraising dollars should never be used to ‘fill the gap’ between budget and need. They should be used for impactful programming related to your mission that can be measured and shared—hopefully bringing in MORE money! Sometimes this requires a change in how you, as a Development professional, share information with your CEO and Board of Directors. Matching fundraising priorities with strategic priorities is the key to communicating the success and value of a strong fundraising program. Using Springbrook’s recent $2.2 million capital campaign to build a Family Engagement Center, Stacey will share the successes and challenges of this campaign and the important role Springbrook’s strategic plan and their development plan have played.
