Everywhere we turn within the social impact sector, there's talk about the power of storytelling. And for good reason. Effective stories create action--they can spur donations, mobilize supporters, build movements and more. Stories bring the mission of our organization to life. Professor John Trybus will share findings from research as well as examples from his own fascinating life's work as a story scientist navigating our sector to showcase what the future of social impact storytelling will look like and what that means for your organization no matter your role. The results and ideas for action will surprise and inspire you.